Once, Steve Jobs said: “Design is a word with grace. Some believe it’s about how it looks, but in essence, it’s how it works.”
Design can become complicated, or you may believe that you are not creative enough to carry out your project. And when the design of something as important as a web page has become complicated and has become something you barely recognize, starting over is very demoralizing. That is why we have gathered these five tips, so you do not stress:
Are Your Images Good Enough?
You just have to take a look at the reach and success of Instagram to realize the power of an image. An average of 70 million photographs are shared every day on different social networks, and it is estimated that so far, more than 30 billion have been uploaded to the internet. It is clear that this is not a fad, and allows hotels to take full advantage of the beauty of their surroundings.
Purpose of the WebsiteThis might seem obvious, but this is often overlooked. What's the main goal of your website? The client needs to communicate with the designer exactly their expectations. This is helpful, because whenever in doubt as to the direction, you can always go back to the question, "What is the main purpose of this website?", and build the web design towards that goal.
Proper NavigationMake sure that the site structure of your website makes sense. Good on-site navigation is when it is easy for the user to find the information they are looking for and to take action on a website, such as making a purchase. You want to work hard as you can, to make the site as simple and easy to navigate and use, as possible. Breadcrumbs can also be useful in helping a user know where they are on your domain, as well as how to get back to where they came from. And remember the "3 click rule". This is loosely defined as having your site setup so that a user can find any information on your site they are looking for, within 3 clicks. Now, there has been some controversy about if the 3 click rule is accurate with some folks pointing out, correctly, that the 3 click rule is not backed up by data. But, so what? Don't get caught up in the details. The important idea of the 3 click rule is to make it easy for the user, and to make it so they can find they information they need, with as little effort as possible. If you can execute on that, then you are doing a good job with on-site navigation.
F Pattern DesignSo many businesses get this wrong. In the western world, people read from Left to Right and from Top to Bottom. Don't fight this! This is called the F-Pattern design (read more here: https://www.nngroup.com/articles/f-shaped-pattern-reading-web-content/). Put your name and logo in the top right of your homepage. Your logo should be simple and try to make it as obvious as possible. If you are a plumbing company, have some pipes in your logo. On the right side of your homepage, have your Contact info, usually your phone number. This is so simple, so important, and you'll be shocked how many sites get this wrong. Having your phone number on the left hand side of your page, or in the middle, makes it hard for the visitor to process. They are naturally going to look for your phone number on the top left side of the screen, so put it there.
Is The Information You Offer Relevant?
It is not common to find detailed information about local activities and increase the amount of time your guest will spend on your website.
If you have run out of inspiration, you can always use the examples of pages designed with Canvas, the intelligent creator of SiteMinder web pages https://www.siteminder.com/r/marketing/hotel-website-design/.
Use A Design Compatible With Mobile (Or Responsive) Devices?
Responsive design is a very simple concept, and it will make you fall in love! It is a web design approach whose objective is to create an interactive experience of viewing the page, reacting to the device used by the user.
It ensures that the experience is fluid and that the elements of the page can be viewed and used properly. If the user has to zoom to see an element of the web page, then it does not have a responsive design. The needs of your guests are your priority from the moment they arrive at your hotel, and the same happens with their experience on your website.
Allows Direct Reservations
You can create the best website in the world, but if you do not include a section for your guests to make their reservation, it will not help you.
And having this technology is your first step.
Make sure your booking engine integrates with your design and brand, strengthening your guest’s confidence in your page. According to a survey, in 2014, 77% do not feel completely safe when they buy online, so building a website that looks professional and reliable is very important, so you can increase your direct bookings.
Improve Your SEO
Web optimization is the holy grail of web design. SEO (or Search Engine Optimization) is what allows your future guests to find you.
You can have a great website, but it’s no use if you don’t appear on Google and other search engines: there are 3.5 billion Google searches per day, something like 40,000 per second. Search engines are essential for your online marketing strategy.