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Once, Steve Jobs said: “Design is a word with grace. Some believe it’s about how it looks, but in essence, it’s how it works.”
Design can become complicated, or you may believe that you are not creative enough to carry out your project. And when the design of something as important as a web page has become complicated and has become something you barely recognize, starting over is very demoralizing. That is why we have gathered these five tips, so you do not stress:
Are Your Images Good Enough?
You just have to take a look at the reach and success of Instagram to realize the power of an image. An average of 70 million photographs are shared every day on different social networks, and it is estimated that so far, more than 30 billion have been uploaded to the internet. It is clear that this is not a fad, and allows hotels to take full advantage of the beauty of their surroundings.
Is The Information You Offer Relevant?
It is not common to find detailed information about local activities and increase the amount of time your guest will spend on your website.
If you have run out of inspiration, you can always use the examples of pages designed with Canvas, the intelligent creator of SiteMinder web pages https://www.siteminder.com/r/marketing/hotel-website-design/.
Responsive design is a very simple concept, and it will make you fall in love! It is a web design approach whose objective is to create an interactive experience of viewing the page, reacting to the device used by the user.
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It ensures that the experience is fluid and that the elements of the page can be viewed and used properly. If the user has to zoom to see an element of the web page, then it does not have a responsive design. The needs of your guests are your priority from the moment they arrive at your hotel, and the same happens with their experience on your website.
Allows Direct Reservations
You can create the best website in the world, but if you do not include a section for your guests to make their reservation, it will not help you.
And having this technology is your first step.
Make sure your booking engine integrates with your design and brand, strengthening your guest’s confidence in your page. According to a survey, in 2014, 77% do not feel completely safe when they buy online, so building a website that looks professional and reliable is very important, so you can increase your direct bookings.
Web optimization is the holy grail of web design. SEO (or Search Engine Optimization) is what allows your future guests to find you.
You can have a great website, but it’s no use if you don’t appear on Google and other search engines: there are 3.5 billion Google searches per day, something like 40,000 per second. Search engines are essential for your online marketing strategy.
The first thing you will find is that there are thousands of “experts” in web design, all promising the stars, all selling their services to the fullest, some with very high prices and others with gifted prices, but, how to detect those quacks that only Want to make a site for money?
Here are some points to choose the best web design provider according to your budget.
Pay attention, do all the examples in your portfolio use the same structure, that is to say only change images, logos, and text in your designs? If so, do not expect results, since they are only doing sites to do them.
On the other hand, with a reference from an old customer, you can tell if your site sells, if it has the support and, most importantly, you will know that it is an experienced and well-established company.
These are some of the most common mistakes when designing a website.
Use Of Stiff, Confusing And Unfriendly Text
On many occasions, the main problem when designing a website is the content, and the mistake is that many companies make to think that they can use the PowerPoint presentation of the company on their site.
And they don't start to think that in the presentation someone is talking and the text and images that are used are to support a speech, and this text rarely makes sense on a website.
Currently, on the internet, we can find hundreds of companies in each market competing to appear in the first places in Google's search results, the only way to excel is to have a content that stands out.
A website needs to be built to deliver a clear message, to publicize a service or product, to sell. And this is why the content must be direct, clean, and fresh, making known the benefits of your service/product clearly, you have to convince.
Build a website according to the structure of the company, by departments, and with information that nobody cares about.
When someone arrives on our website, they don't care about the departments our company has, what our mission, vision, and objectives are, but the information, the products or services they can offer, and that has to be the basis of the structure of our website.
It is not the user who must adapt to us, and it is we who have to adapt to what he may need, anticipating his tastes, his needs, and his browsing habits.
The usability is key when the user remains or leaves, and the structure of the website should be designed with that approach, and therefore the advice of a professional is necessary since the natural tendency is to do so by moving the company to the website as is and this is a big mistake.
Allocate space to give news and not change them frequently.
If we have a news area and spend a lot of time without publishing any news, we are giving the impression that nothing happens in our company, that we have nothing new to tell, that we have no results and that we are a company that does not advance — bad signal, very bad.
If we want to give news of our company or our sector, we must plan who will do it, what will it count and how often before including the section in the design, and in case of not being able to award this competence to anyone or not being able to specify Those factors, it is preferable not to include this section on our website.
Request too much information on the forms.
This is one of the most common and ominous mistakes on the web. Many times we enter a website and want to ask something about their products or services to be clear if it is what we are looking for if they provide such a service if they have such a model, and when we enter the contact tab, a form appears that we must fill out.
So far, everything is correct, but the problem arises when we are forced to fill out too much data to send our query. The user does not want to give too much personal information, and we, therefore, should not ask for everything at once.
However, there are many web pages that ask for the name, two surnames, e-mail, company, address, state, and even zip code, in addition, of course, the subject of the query, and in case you do not have all the fields Fillers, does not allow shipping. This is a serious mistake. The easier it is for the visitor to contact us via the contact form, the higher the conversion rate.
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